Waiting and still more waiting

Waiting for feedback after deployment feels so different.

Now that the app is out the door in pre-release, waiting for people to install it is a big change. The thrill of sorting out one thing, or another building the app, or resolving app store configuration issues, is gone. This is replaced by refining marketing messages, and finding where to post the different messages.

This is a much slower feedback cycle. Do something, wait a day for figures in the store dashboards to appear, or for people to comment on a post. This is so different in content and style from development work.

Time to pause and reflect I guess

This is my time to pause and reflect to see if I’ve missed something in how we’re doing the marketing. I’ve not looked at this too much in the past. I’ve followed people who do this, and found a few books on the topic that looked good. One of them I’ve gone through in more detail for another domain, so now I think it’s time to do that for this domain.

Building the product and service is only part of the story. You still need people to use your system. Nobody using it might also be a sign that it’s not as useful as you assumed. No answer is still an answer. However, I suspect it is still too soon to tell.

When do you change gears and wait to hear reactions to your deployments? Who’s crafting your marketing messages and gathering feedback? Are you sure it’s saying the right things? How do you know?

Sorry for the many questions. They all seem necessary. They’re what’s going through my head these days.

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